Melbourne’s large tourism industry brings long-term economical benefits to Victorian Government. Two tourism experts have suggested implementing new tourism strategies to cater new demands.
Melbourne attracts huge number of backpackers, international students, working holidaymakers and tourists to visit. Australian Tourism and Export Council CEO Matt Hingerty said tourism becomes a massive sector of local economy, earning more than all other sectors including agriculture.
“Tourism is a hugely significant service for the economy,” Monash University Tourism Senior Lecture Dr. Vicki Peel said. Australia’s tourism industry has gained 19.5 billion dollars profit and 500,000 employees for government in year 2012-13. It has also provided 26 billion in foreign cash exchange for the export business.
Victorian Government needs to develop new long-term tourism strategy to cater the specific market needs.
“Our key markets, particularly U.S.A., Europe and Japan are rapidly aging, baby boomer generation is retiring,” Mr. Hingerty said. Travel for medical, wellness and health services become more popular. Victorian Government can take the advantage of having well set up medical systems.
Places that are beyond 2.5 hours away from Melbourne city can hardly attract tourists. Dr. Peel said Victorian Government should expand the tourism services by developing and promoting tourist hotspots at places away from city.
(Photo by Ann)
Melbourne public transport lacks coverage to main destination in suburbs like Chadstone. Daniel Bowen, President of Public Transport Users’ Association said Melbourne public transport coverage is poor and not effective enough to help people travel across suburbs. “There is a lack of services in so many areas, particularly middle and outer suburbs.”
Melbourne public transport shows low service availability even in peak hours. Professor Graham Currie, Chair of Public Transport, Monash University said inadequate service frequency leads to overcrowding. Train loading in peak time is forty-percent higher than standard.
Mr. Daniel Bowen said lacking of public transport service forces more people to drive, leading to congestion and environmental problems.
Victorian Government will spend 2 billion dollars on 38 new trains and 50 new trams, try to solve overloading problem. But Professor Currie said it would only alleviate the problem for a few years, problems remain unsolved.
Professor Currie said government should close down some roads, introduce congestion levy and entire new train lines. “You close them (the roads) half way down, no through traffics allowed,” he said.
(Collage by Ann, photos from Ann and Internet )